Campaign : 1. What is Campaign? Answer: A campaign is a promotion or advertising initiative designed to encourage people to visit your website. Campaigns run for a defined period. You can use campaigns to raise brand awareness or to get contacts to perform certain actions on your website. 2. What is Campaign Creator? Answer: The Campaign Creator is a tool that lets you create and organize your campaign activities in one easy-to-use application. You can keep track of all your marketing activities, helping you monitor your campaigns and campaign effectiveness across channels and campaign groups. You can use the Campaign Creator to create campaign activities. Then, you can organize your campaign activities by channel, campaign group, or other custom facets that reflect your organization's needs. You can create and deploy custom taxonomy tags in the Marketing Control Panel, then use them to organize your campaign activities in ...